This role is integral in the launch of programs for all assigned colleges. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. (3 Hours). Opens New Window. COMM4631. COMM2655. General questions . MS in Digital Media Studies - Boston | Northeastern University Introduces students to interviewing through the application of communication theory. Driving Marketing Performance: Measure, Analyze, Profit. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Marketing and Communications Manager. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Communication Studies | Communication Studies at Northeastern Northeastern University Marketing Intern in the United States makes about $20.11 per hour. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. * * * * * * Behrakis Health Sciences Center . Offers elective credit for courses taken at other academic institutions. (4 Hours), COMM6631. Northeastern University hiring Marketing, Communications and Events Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Popular Communication. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. (4 Hours). Advance Northeastern University's goal of giving 100% of students a global . Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. (4 Hours). Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. (4 Hours). (4 Hours). (4 Hours). Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Northeastern University - A University Like No Other Internship in Communication. BS in Business Administration and Communication Studies Offers students the opportunity to gain hands-on experience in the communications industry. Theories of Conflict and Negotiation. Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. COMM4755. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Communication and Inclusion. May be repeated once. MKTG6222. MKTG6318. MKTG3301. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Diversity, Equity, and Inclusion Council | Northeastern University MKTG4720. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Northeastern University Ernest Rollins | Media Coordinator. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. About the Opportunity. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Focuses on the Internet and the World Wide Web. Communication Research Methods. (3 Hours). Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Posted: February 03, 2023. MKTG6295. MKTG4983. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications MKTG6287. Students are given an historical perspective and a state-of-the-art analysis. Consultation Skills. COMM2551. Managing Customer Engagement in a Service World. Data Storytelling, Visualization, and Communication. Interpersonal Communication. (4 Hours). MKTG6223. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. The Business of Entertainment. (4 Hours). Communication and Sexualities. COMM2725. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Investigates how companies can create customer value through artificial intelligence. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. (3 Hours). The chart below is just one example of a four year plan at CAMD. archives@northeastern.edu Send Feedback or Report a Problem Ethical issues in persuasion are addressed throughout the course. Communication Criticism. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. Research, Scholarship & Creative Practice. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. (4 Hours), COMM4102. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Research in Communication Studies. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. COMM2750. University Relations Team | Northeastern State University Boston, MA 02115. Office of Communications & Marketing - Northeastern State University Voice-Over Artist. MKTG4504. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. (3 Hours). Graduate Certificate in Marketing | Northeastern University Health Communication. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. (4 Hours). May be repeated without limit. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. MKTG4506. (4 Hours). Contact. (4 Hours). Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Principles of Organizational Communication. Closest T stops: . Explores a variety of approaches to making special effects for film, video, and the World Wide Web. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Club - Marketing Association Northeastern Fund 360 Huntington Ave., Boston, Massachusetts 02115 (3 Hours). Northeastern University Associate Director - Marketing & Communications MKTG4120. (4 Hours), COMM6501. Tons of great salary information on Indeed.com (4 Hours). (4 Hours). Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Gaining Customer Insight. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Emergency Information Group Communication. Introduction to Marketing in a Global Context. Focuses on the entire sales effort. Communication Ethics. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. COMM1000. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. (4 Hours). Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Legal Argumentation, Advocacy, and Citizenship. Opens New Window. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. MKTG2202. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. MKTG6230. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Offers a special topics course in communication studies. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. COMM2550. Content is adapted by the faculty depending on the location of the class. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. Marketing < Northeastern University Business Administration and Communication Studies, BS Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. Personalize your path. (1-4 Hours). Free Speech: Law and Practice. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). (4 Hours). Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. (4 Hours). Undergraduate Masters PhD Graduate Certificate.
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