Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. It was renamed in 2011 after being sold to the Luxco company. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. The W.L. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. By using this site, you agree to our Terms of Use. Product Description. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. And its got a bit of an edge, thanks to the addition of the Confederate flag. who-ey!' The last thing, and maybe most important, is a low price tag. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt We all know why your pleasing the pc crowd. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. I will say, though, that Im excited to get back to reviewing some higher quality options. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. This price point places Rebel whiskey in the low end of the standard segment. In 2019 Rebel Yell began rebranding. Good luck selling and Never Go Quietly! A wheated bourbon. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). It is what it is. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. The overall effect on the palate is brief and minimal, and the taste has no unique profile. This unique style offers hints of honey and butter followed by a . The Yellow Stone brand was discontinued in 2015. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Review: 1969 Rebel Yell Kentucky Straight Bourbon Whiskey Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest Those were some good times. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. I'm not sure why Rebel is less offensive than Rebel Yell. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. And Charley said, "Well it wouldn't be proper since I sold it." "Who Whipped Whom? It is often enjoyed neat or on the rocks. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. (Originally published in, This page was last edited on 10 February 2023, at 16:18. Check out what we are up to! The most notable thing about Rebel Bourbon is their use of wheat. Lets take a look at how much a bottle of Rebel Bourbon will cost you. Each costs about $27 for a 750mL bottle. Yes. So OK, change the name. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. The Luxco distillery is located in Louisville, Kentucky. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. It will just make her cry more, more, more. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. It was not that; it was the Southern war cry."[10]. Rebel Yell was to be produced in small batches and sent out to southern states. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. At last it grew too dark to fight. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Changing it just seems to serve no purpose and make the park seem more bland. Maybe next time I'll have to make my sarcasm more evident!!! In 2019 Rebel Yell went through a rebranding effort. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Create an account to follow your favorite communities and start taking part in conversations. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Weller company merged with the Stitzel distilling company (est. They recently dropped the "Yell" from the name. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. History of Rebel Yell in America - Dram Devotees EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS It was on Dixie Highway so, naturally, we were the Rebels. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. Katelyn is a freelance writer in Portland, Oregon. Luxco was a relatively small NDP and rectifier. But more importantly, we cannot white wash history (forgive that wording, please!). Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Well see if this changes soon now that Lux row Distillers hits the four year mark. You should all be fired. All bourbon will have at least 51% corn. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. The results of honorable Men idly standing asideand remaining silent. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). Rebel Kentucky Straight Bourbon Whiskey - Master of Malt They were trying to distance themselves from that heritage because its becoming less an less accepted. WorldSeries2021 6 mo. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. The whiskey is made from a mash bill of corn, rye, and barley. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. I like Rebel Bourbon a lot better at the $13 price point than $18. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. First Name Last Name Email Zip Code Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. Give me a break! The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com I guess Billy Idol needs to rerecord "Rebel Yell." Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Do you wish theyd keep the name. [2] One description says it was a cross between an "Indian whoop and wolf-howl". An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Management can rename it all they want. Some Texas units mingled Comanche war whoops into their version of the yell. Whiskey Review: Rebel Yell American Whiskey I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. But Racer 75? Now that weve covered the basics, its time to get into the real reason you are here. Rebel Yell Kentucky Straight Bourbon Review | Breaking Bourbon My favorite coasters are B&M hypers and gigas. So the arguments that this is another move to erase history arent accurate in my opinion. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. Be More Rebel. Kings Dominion's Rebel Yell is getting a name change [3], Several recordings of Civil War veterans performing the yell exist. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. When it was launched, it was only available south of the Mason-Dixon line. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Rebel Kentucky Straight Bourbon Whiskey: Buy Now | Caskers Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. However, in 2020 the rebranding effort went to removing Yell from the bottle. Thats just awful. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. On this Wikipedia the language links are at the top of the page across from the article title. Rebel yell refers to a war cry of the confederates. Thanks for subscribing and watch for your first newsletter soon! The brand has changed hands and recipes, but it is a part of American bourbon history. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. These bottles may appeal to those looking for a private-label wheated bourbon experience. Sorry, I missed that. Rebel Yell Bourbon - Review - Gentlemen Ranters Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. From there, most bourbons will contain malted barley, and rye. Ive been going to this park for years but now its tainted. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. The yell has also been described as similar to Native American cries. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Is Rebel Bourbon good whiskey? In Virginia battlefields, monuments, and references to the areas history are very common. It's those quiet rebels you really have to worry about. MEET OUR Extended family. The phrase you get what you pay for applies quite well to Rebel Bourbon. 1965. I for one am glad they did. Weller. Photo Credit How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. But for a while, it was common knowledge the main supplier was Heaven Hill. Especially for those of us from the south. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. Stitzel Weller Distillery Timeline - Whiskey ID [1] The origin of the yell is uncertain. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Units were nicknamed for their apparent ability to yell during battle. Single barrel still says yell. Billy Idol's song "Rebel Yell" was named after the whisky. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. From the Lux Row website: "Aged in charred oak barrels . The brand bounced ownership, eventually landing in the Diageo portfolio. I'm also a huge fan of terrain roller coasters. For Blood Oath Pact No. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. Kings Dominion renaming iconic Rebel Yell roller coaster By 1984, Rebel Yell was distributed nationally. lol. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. This change is still being implemented on retail shelves. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. With these changes also brought about a hike in the price. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. Yep, they did. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. This may be one of the most underappreciated wheated bourbons available. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Cookie Notice Its been a strange and complicated journey. Consider this similar product. Home Whiskey Review Rebel Yell Bourbon. Risk takers, rule breakers and noise makersunite. For the best. Rebel Yell: A History Of The Civil War's Most Famous Bourbon 17. . An American classic is reborn for anew era of rebellion! In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. Its got a strong, bold flavor thats not for the faint of heart. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. The Rebel Yell Bourbon Review: Who's it Distilled For? who-ey! McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. The move has been met with serious opposition by some fans. By The yell has often been linked to Native American cries. 2023 Luxco, Inc. All Rights Reserved. Rebel Yell Launches New Look for Brand Lineup - Kentucky Bourbon Trail Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. Imageused underCCby Mr. Gray. The new Rebel Yell look (image via Luxco). Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. The Rebel Yell is still available for purchase. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Edit: Watching this yo-yo up and down has been hilarious. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Rebel Yell was a term used to describe the battle cry of the confederate army. I was in the first graduating class of a new high school in the far south end of town. Rebel Yell - the Next Chapter in A Storied History In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. As a result, to avoid further confusion, we used the names interchangeably throughout this post. But again, I was never personally offended and never knew anyone who was. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley.