EasyJet: Making Travel Easy and Affordable In April 1998 EasyJet went online. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Low-cost carrier Alternatively, customers can book accommodation separately at the EasyJetHotels website. [53] It also announced its first annual loss during the 25 year history of the company. BMAN72801 Technological impacts 8 gold coast shark attack video; giant schnauzer service dog for sale 3 Marketing Mix (7Ps) 4 Key aviation stakeholders discuss COVID-19 impact and recovery The company was founded by . Powerful Essays. With Nike being a huge, Premium Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. London Gatwick Airport 3.6 Physical evidence 11 It is more suitable for students and ordinary income people. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Easyjet is a low-cost airline with headquarters in Londons Luton Airport. Generally Accepted Accounting Principles. Easyjet S Response To Social Responsibility Needs - UKEssays.com "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . EasyJet Marketing and Management in the Airline Industry - BohatALA They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Strategic Management Essays, Term Papers & Presentations . Geneva was EasyJet's first new base outside the United Kingdom. Good Essays. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. Therefore it has to be differentiated with marketing processes. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. It currently uses the slogan "This is Generation easyJet". [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. By clicking Accept All, you consent to the use of ALL the cookies. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . Project Stakeholders - Who Are They & Why Are They Important? - Teamwork Best Essays. 1. Political Factors EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . Airlines which fail to comply with strict, Premium Kyoto Protocol What are airline stakeholders? - Quora [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. EasyJetHotels offers accommodation products throughout the airline's network. Stakeholder Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Most EasyJet Topics to Write about. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu US Airways. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . [10][27], In 2002, the airline opened its base at Gatwick Airport. Which two stakeholders will this cause conflict between? They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. 2.6.2 Legal factors that influence Easyjet Plc. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. You also have the option to opt-out of these cookies. An Introduction to the Easyjet Airline - UKEssays.com Low-cost carrier These cookies track visitors across websites and collect information to provide customized ads. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Free EasyJet Essay Topic Generator. 10. Good Essays. 1. They contracted to buy 12 brand new 737s from Boeing in 1997. Practical Legal Skills R. Hyams, S. Campbell. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. 1 minute read. London Gatwick Airport. Despite some previous concerns about the purchase from key shareholders, the need to . [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). London Southend Owners Explore Airport Sale - Airways Shareholder Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. In addition there are different levels of stakeholders: primary and secondary. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS The organization can be of any kind meant to realize certain goals by the society. EasyJet plans to cut up to 30% of staff as Covid-19 hits demand The two organisations I will be looking at are Tesco and Macmillan. Air France Interviews by Ross Falconer. Stakeholder analysis Future expansion 12 A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. She added that the A321neos would help to cut costs by 9 per cent. Table of Contents. There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. for only $11.00 $9.35/page. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. 725 Words; 3 Pages . This report will consist of an analysis of EasyJet's macro and micro marketing environment. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. should consider the following legal factors when exploring a new market. Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. Three big easyJet shareholders back management in dispute with Haji [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Low-cost carrier EasyJet has a unique geographical location because it was born in England. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Strategic management [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. The authors' study argues that the social . Management Travel Transport and Logistics The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). 1. Also the product that airlines serve is a somewhat typical service. References: list It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. [25 marks] While various amounts held determine their actual control of the business, Premium 3.1.3 Discounts 4 [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51.